Role: Lead producer, motion and design

A 32-screen tower and 8-metre curved wall, built as the anchor of Vodafone's MWC stand - tracing four decades of the brand's history, from its origins as Racal Telecom through the first mobile call, the first text message, 3G, the first holographic call and the first direct-to-device satellite video call, to the present day.

Seven chapters run in sequence across the installation — brand history, archive and evolving identity, technology milestones, present-day customer imagery brought to life through subtle AI-generated motion, current market advertising, and the brand's football partnerships — linked by a custom particle-transition system, developed with a Houdini simulation specialist, that sweeps across all 32 screens as one continuous movement rather than 32 separate loops.

Content was built from an extensive archive audit in collaboration with Vodafone's Group Brand team, and mapped individually across both the flat topology of the screen tower and the continuous curve of the wall to read as a single coherent story across the full stand.

Realised through a bespoke production pipeline spanning 3D, motion and AI-assisted animation tools.