Viper was a 6-foot portrait-screen version of Snake, played with a physical controller on Vodafone's stand at Mobile World Congress 2026 in Barcelona. The stand marked 40 years of connectivity, and Snake, the game on the Nokia 3310, was a direct link to the first phones many visitors owned. Almost everyone already knew how to play it.

The game was connected to the rest of the stand through Pixera, the media server running content across a 32-screen installation and an 8-metre curved wall. Key moments in play (reaching a score threshold, entering the leaderboard, setting a new top score) triggered takeover animations across both displays.

I produced the project, taking it from brief to live build alongside our Technical Producer, and designed the takeover motion system. Each animation had to be read from anywhere on the stand and stand apart from the ambient content running on the same screens. The top-score takeover was the longest and most distinct, so a new high score was visible across the whole space. Timing was calibrated live on the stand so the link between the player's action and the room's response felt immediate.

I produced the project and designed the takeover motion system. Each animation had to be read from anywhere on the stand and stand apart from the ambient content running on the same screens. The top-score takeover was the longest and most distinct, so a new high score was visible across the whole space. Timing was calibrated live on the stand so the link between the player's action and the room's response felt immediate.

Top scores were also shown in the wider screen content, so the leaderboard became part of the stand itself.